About

I Deliver Digital
Experiences That
Outlast the Screen.

I specialize in marketing strategy and operations, content systems, and digital experience and I developed a passion for marketing since I was a child.

I'm a digital marketing strategist based in San Diego with ~8 years building campaigns, content systems, and digital experiences that move people to act — across ecommerce, Fortune 500 consulting, higher education, and healthcare technology. I work at the intersection of strategy, UX, and execution. I don't just deliver work; I help organizations see a clearer path forward and build the systems to walk it. Outside of work, I'm a cancer survivor, a longtime volunteer with Oncology & Kids (Volunteer of the Year 2026), a hot yoga enthusiast and someone who once sold 100+ handmade rugs through TikTok — because marketing skills transfer to anything, if you know what you're doing.

Digital Marketing Strategist San Diego, CA MBA · NNG Certified Volunteer of the Year 2026 MBA Commencement Speaker

Career history

2024
Digital Marketing Lead Strategist — Cal State San Marcos
UX, web, email, and paid media lead for a 17,000-student university — running 396 campaigns reaching up to 56,383 recipients, redesigning 50+ web pages, and delivering a Google Ads campaign at $0.24 CPC that outperformed higher-ed benchmarks. Building digital experiences that guide students and parents toward their next step.
Current
2026
Social Media Account Manager — Veer Agency / Frontera Health
Designed an AI-powered content system using HeyGen and Claude — driving 100x impressions growth in 14 days and 3,000+ app downloads for a healthcare startup. Proof that lean teams can build experiences that outlast their production budgets.
Current
2025
Masters of Business Administration — Cal State San Marcos
Fully Employed MBA with a focus on executive strategy and leadership. Selected to deliver the commencement address. NNG UX certifications earned the same year — AI for Design Workflows and Webpage Design for UX.
MBA + NNG
2021
UX Content Strategy Consultant — Concentrix Catalyst
Led content strategy for Siemens, Workday, Microsoft, Midas, and Skillsoft — building UX frameworks, governance systems, and the top portal-ranked partner portal in Siemens' Highspot ecosystem serving 33,000+ personnel. Enterprise-scale experiences built to last.
2.9 yrs
2020
Digital Marketing Specialist — Tahzoo
Built Tahzoo's B2B content engine from scratch — growing social engagement 600%, launching a branded podcast, and running five integrated LinkedIn campaigns. Won the company-wide Smart & Happy award in year one.
1.5 yrs
2019
Digital Marketing & Content Coordinator — CoyoteVest
Built the brand's full marketing function from zero — content calendar, social strategy, influencer program, and email. Grew organic followers from 1,240 to 9,875 and scaled content output 375% in 15 months for a Shark Tank-featured ecommerce brand.
1.3 yrs

Professional recommendations

Themes across 40+ LinkedIn recommendations
Leadership Strategic Collaborative Adaptable Results-driven Creative

Across managers, clients, and peers — the through-line is consistent. I'm described as someone who elevates the work around her, thinks clearly under pressure, and builds the kind of trust that turns single projects into long-term partnerships. The experiences I create don't just get delivered — they outlast the engagement.

Read all 40+ on LinkedIn →

She's the content strategist that clients ask for by name and who account managers fight over to have on their projects. I have watched her excel in managing creative content and design projects for key national clients for the past three years. Her deliverables consistently impress — and I've asked her to present her analysis and content models to the greater content team on more than one occasion because they are that good.

Marli Larimer
Senior Strategy Leader, Concentrix
Direct colleague for 2 years
40+
Recommendations

Education and certifications

Cal State San Marcos
Master of Business Administration
Awarded December 2025
Fully Employed MBA Program
Commencement Speaker
Cal State San Marcos
Bachelor of Business Administration
Management Information Systems emphasis
International Business Study Abroad
Studied Abroad
Nielsen Norman Group
UX Certifications
AI for Design Workflows · July 2025
Webpage Design for UX · July 2025
NNG Certified

Prefer a traditional format? My resume is available as a PDF.

Download Resume →