AEO and GEO are the mandate. The website needs to work for both humans and machines — if AI search can't read and summarize it, DMD isn't showing up where buyers are already looking.
A working prototype in 90 days is non-negotiable. The clock is already running. This requires someone who can move fast without losing rigor.
Beth is the content expert and brand authority. The right partner builds the architecture and systems that let Beth's content do its best work — co-creator, not executor.
Old-school B2B content isn't enough. DMD needs compelling, human storytelling that performs in AI search — and ungating content is the right call for both visitors and crawlers.
A Webflow contractor is already identified. The job is to give them everything they need to execute without constant back-and-forth — structure, briefs, standards, checkpoints.
The website needs to support the sales motion. CRO-informed content and a digital presence that gives sellers something concrete to point buyers toward.